Posts Tagged ‘self-publishing’

Path to the Market Place

Path to the Market Place. Photo by Pauline Eccles, via Wikimedia Commons


(Based on a presentation delivered at Grub Street Writers‘ recent conference, The Muse and the Marketplace.)

Writers looking to publish their book-length work currently face a vast and confusing array of choices regarding how to usher their book into the market. The fact that there even exists a choice is, to use a word of the times, empowering, but the extreme variations within and among the options with regard to quality, integrity, amount of work involved, cost, and other factors make this choice, for some, a very challenging one. There is traditional publishing, and self-publishing (also referred to as “independent” publishing), and various options in between, including “hybrid” publishing, “partner publishing,” “self-directed publishing,” and more. Brooke Warner at She Writes Press has some informational posts elucidating the differences among these here and here, among others. She’s a vocal evangelist for what she terms the “third way.”

So what is a writer to do, how is she to decide which route to pursue? Having recently gone through this process rather blindly, learning as I go, absorbing a lot of information about the publishing industry, having to make important decisions almost on the spot, feeling carried forward in the frothy, low-visibility crest of a wave that I believe is gathering significant momentum, I realize I wish I had understood at the start just how much truth and value there is in Polonius’ admonishment to Laertes in Hamlet:

“This above all—to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.”

After a lot of fumbling around trying to find a path that made me feel like I was, am, being true to myself and to my book, I’ve settled on a hybrid approach which, had I had the clarity of thought to realize this earlier, is what makes absolute sense for me. Everything about my life has been hybrid, from my mixed-race genetic make-up to my bilingualism to my childhood straddling three continents to my choice of multidisciplinary undergraduate studies (international development studies) and graduate studies (urban planning) to my ensuing multifaceted career. How could I have felt comfortable in a single publishing silo?

So here is a compilation of questions I urge you to answer for yourself if you are trying to get published. Some of them are very practical, others are more touch-feely and might make you decide you really need to go run some errands rather than think about them, but I do believe they are all important.

1.    What are your goals?

  • For your book:

Why did you write it? To get it off your chest? To feel like a writer? To spread a message as broadly as possible? To change someone’s life?
Who did you write it for? Who is your target audience? How do they hear about books? How do they read them? Will they care how yours is published?
Do you want to see it in the New York Times? Do you want it to be eligible for prizes?
Do you care about subsidiary rights? (Translations, movies, audio books, etc.)

  • For yourself:

Whose validation/recognition do you need, if any?
Are you trying to build a career? Will you be writing other books?
Are you hoping to make a living by writing? To change your career?

 2.    What is your level of self-confidence?

  • How good are you at speaking up?
  • How confident are you in your decisions, in your judgment? (Would you benefit from having the opinions of others such as an agent, an editor, a publisher?)

 3.    How do you feel about collaboration? How much control do you need or want to have in the process?

 4.    What is your risk profile?

  • Are you willing to experiment?
  • How do you deal with change and new things?
  • How do you deal with the unexpected?

5.    What types of activities/interactions give you energy? What sucks it away?

Do you enjoy being alone? Do you prefer your day (when you’re not writing) to be full of interactions with other human beings? With cats? Does the thought of calling up someone you don’t know to ask for something make your blood run cold? Do you dread promotion? Or thrive on it?  (Hmm, maybe that last one would not be a good sign.)

6.    How do you define success?

Does success mean meeting all your goals? Feeling happy? Wanting to do it all again? Catching the attention of a particular person? Being on national TV? Having time to write? Quitting your day job? Being accepted by your family? Selling 100,000 copies of your book? Receiving invitations for speaking engagements? Being reviewed in the NY Times?

7.    What is your budget?

How much money can you invest upfront? Consider that with partner publishing, expenses might include an initial fee, developmental editing, a publicist, advance reader copies, etc.

8.    How much time do you have?

  • What’s your time frame for this project? Do you need to see your book out there within a few months? A year? Can you wait two years (or more)?
  • How much time do you have in your schedule on a daily/weekly basis to devote to getting your book published?

9.    What are your organizational skills like?

Can you keep track of a lot of details, dates, to-do lists? Do you want to?

10.    Are you curious to learn about the publishing industry? Or does your brain already feel overly strained?

Bonus question: What is your support network like? Do you have helpful and supportive friends? Family members? Are you a part of networks (writer network, alumni network, professional industry network, etc) that can provide you with contacts?

Going through all these questions, you can zero in on what matters to you and what you can imagine yourself happily doing, and thus make a publishing choice that rings true to you, and will ultimately be satisfying and successful. And I’m sure there are many other helpful questions–please chime in with some.

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I questioned for a while whether to write about this on my blog. Would editors to whom I am, via my agent, submitting my manuscript be put off by my discussion of literary fiction and technology? By pondering aloud whether to pursue an e-book route or not would I be pushing potential publishers away?  But I think not. It is just a discussion. I have made no decisions. There are far too many factors and unknowns, and more than anything right now the question of how to get my story out into the world, given all the possible channels and structures, is more confusing than anything else.

Nathan Bransford, blogger and former literary agent, put up a thought provoking post a few days ago titled “Why are so many literary writers technophobic?” He cites a number of literary writers’ comments—ranging from musings to rants—regarding ebooks, social media and the Internet. Ray Bradbury, Jonathan Franzen, Zadie Smith are among those he mentions. His post elicited 69 (to date) responses, some of which are quite insightful and raise the notions of fear of change, academia, generational differences, mass culture, use of time, distraction, complacency and all kinds of other elements that may be contributing to the divide that seems to exist between writers of “literary” fiction and the adoption of new technologies.

I would love to see my book in print, a physical object, with a beautiful glossy cover and satisfyingly papery pages. Something I can bring to dance and writing events, pull out of my bag and leave in high traffic areas, sign and hand over to a friend or colleague or stranger. Something that a person can read on a subway and flip over to show the title to the person next to her who asked what she is reading. But I know this is not the only way to share my story, and I care immensely about getting it out to as many readers as possible. Thus I’ve been trying to educate myself on the various options that exist, the various publishing mechanisms that might be appropriate for distributing the story.

As a part of this effort, I attended a multi-hour session on ebooks, offered by Grub Street, the fantastic Boston-based center for creative writing. And while I entered the room with the notion that I could easily embrace the ebook thing, I left wondering if that is indeed the case. Two things happened to me during those hours: 1) I learned the nitty gritty of turning a manuscript into an ePub file, including the disheartening fact that one has to strip the manuscript of virtually all formatting, including any paragraph breaks not related to chapter breaks, any tabs or intendations, any centering of quotes or poems or other material not presented in simple paragraphs of prose. Talk about reducing the aesthetics of a book! Does this make me old-fashioned? I truly wonder.

The second thing was that I ran into a straight-talking, honest and successful agent who has been kind enough to read some of my chapters in the past, and when she found out which workshop I was attending, she said, verbatim: “Don’t do an ebook except as a last resort. Your book is too good. Your manuscript has only been on submission for 5 months? That’s nothing. Give it at least two years.” Wow. There is so much to parse out of that statement. I don’t even know where to begin.

One: an ebook as a last resort. This at a time when the blogosphere is rife with examples of writers, some of them already successfully published traditionally, who are choosing to go straight to ebooks for their next work. What to make of this?

Two: “Your book is too good.” Well, that is very flattering, for sure, but what does it mean? And what about trying to find a way to have an ebook AND a print book simultaneously? Surely that shouldn’t be a “last resort?” What was the agent really saying? Was she echoeing the phenomenon that Nathan Bransford was highlighting, of “literary” fiction—and presumably readers of such—not being aligned with technology?

Three: “Give it at least two years.” Well, this I can undersatnd. I’m willing to wait until I find what I feel is the right method to release my book. It took me eight years to complete, why should I rush now? And that gives me time to work on the next one, so there can be less of a gap between the publication of the two. (Yes, I’m ever the optimist.) This is the one part of the statement that resonates with me.

These are truly interesting times, my friends, in which to try to publish. And on an ending note: my mentor and one-time professor and employer, Paul Levy, most recently the CEO of Beth Israel Deaconess Medical Center, put out his own book via CreateSpace just a few days ago. It’s a print book, not an ebook, but he has self-published it. In his words: “Entitled Goal Play! Leadership lessons from the Soccer Field, the book presents insights from sports, health care, business and government to help leaders get better outcomes.” Paul Levy is an unequaled leader with an illustrious career, including positions such as Director of the Arkansas Department of Energy, Executive Director of the Massachusetts Water Resources Authority and Executive Dean for Administration at the Harvard Medical School. One would think that he would easily get a deal from a traditional publishing house. He certainly has the proverbial “platform,” including a widely-read blog. ( And yet, when asked why he didn’t choose that route, he says: “Publishers offer me nothing. They expect me to do all the publicity.  I have my own outreach arms.”

If this is true for non-fiction, why such a perceived difference for literary fiction?

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